When referring to SEO ranking one combines two very important aspects of Internet marketing: search engine optimization and page ranking. On the one hand, SEO consists in all the techniques and methods used to make a web site adequate and interesting to be displayed by search engines. Otherwise, SEO covers a very comprehensive range of tactics, one way link building strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking represents the appreciation of the page value or importance, performed by the search engine on the basis of the optimization we’ve mentioned above.

The web site receives the SEO ranking by the appreciation or the analysis of the keywords and relevant links operated by the search engine. However, lots of people speak of the SEO ranking in very poor terms, considering it an irrelevant indicator. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an Internet user types in the search box of the engine. The search engine looks at content and thus it figures out what it is about, and afterwards relies on this item of information to see how accurate your page is for a certain keyword search.

SEO ranking or the page rank stands for the Google form of perception for the quality and the credibility of a certain page. The ranking is reported in numbers from 0 to 10, and two competitors sharing the same SEO ranking will be separated by the factor mentioned above: relevance. The page that has the most relevant content for the keyword typed in the search engine will appear first on the search engine result page. Therefore, when a SEO link building service optimize a site for SEO ranking, they will also consider the aspect of content quality too.

Even if lots of theories have been formulated about the SEO ranking analytical mode performed by Google, there is one unanimous opinion about the importance of the links. Thus, the more links you have made by one way link building campaigns on other related sites, the higher the SEO ranking. The value of the rank is also given by very credible sites that link to your page; thus, you’ll receive a better rank with quality credible web pages displaying your link than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from a page ranked 4.